Why should your business invest in creating shared value?
Shared value is a management strategy focused on companies creating measurable business value by identifying and addressing social problems that intersect with their business.
The Shared Value framework defines a new role for business in society that goes beyond traditional models of corporate social responsibility. Rather than focus on mitigating harm in the company's existing operations, shared value strategies engage the scale and innovation of companies to advance social progress.
The concept was defined in the Harvard Business Review article "Creating Shared Value" (January/February 2011), by Professor Michael E. Porter and Mark R. Kramer.
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