Why should your business invest in creating shared value?
Today's business landscape is constantly changing. More companies than ever focus now on sound corporate social responsibility strategies but a new way of doing business is emerging. Companies that embrace business sustainability will no longer be viewed as the cause for much of the existing social, environmental and economic problems. Instead, they can be seen as the driving force behind social and environmental advancement by bringing societal issues to the centre of everything they do. This new way of thinking is known as shared value.