There are a number of ‘renewable energy’ labels around the world these days. In developed countries, renewable energy programs count towards a country meeting its carbon emissions cap. In effect, this means that the voluntary purchase of renewable energy certificates by one party simply allows another party to pollute more. While this system does help develop renewable energy infrastructure, ultimately there is no net reduction in greenhouse gas emissions.
This issue, plus the fact that most ‘renewable energy’ labels are country specific and do not apply across national borders, has made it difficult for multinational organisations to implement an effective global strategy for sourcing renewable energy.
In consultation with the leading environmental organisation WWF, Climate Friendly has developed an exciting and ground-breaking solution. GoldPower, awarded the Biggest, Boldest and Most Exciting Idea at the 2009 Carbon Expo, allows companies to put in place a single, worldwide strategy for purchasing renewable energy.
GoldPower adheres to the highest international standards and creates real carbon savings. WWF was involved in reviewing this exciting new product and supports GoldPower as a quality renewable energy product that reduces emissions.